Raising long-term
awareness about
a life-changing condition
The holidays are the coziest time of the year. Being together with your loved ones and giving something back to society in the form of charity and volunteering, stay the main ingredients for a successful end of the year.
With Fokus Prettige Dagen we create a platform with the right experts to inspire over a million readers. By doing so, we help our readers to enjoy the holidays in a way that fits their personality. With the right ingredients, the holidays do not have to be complex or stressful at all!
Challenge
Solution
Apart from raising awareness through an advertorial in Fokus 50+, Smart Media adviced Alzheimer Liga Vlaanderen to also use content marketing through video and communicate through an online native article to really get their message across. Video marketing is said to be 85% more effective in moving the viewer to undertake action, positive to the brand. Together with the native article that thoroughly explained the condition, Smart Media made a reportage with prof. dr. Sebastiaan Engelborghs, neurologist and expert in brain conditions, combined with real life stories of young dementia patients. This reportage was distributed along Smart Media’s online channels as well as the client’s channels to have maximum impact.