Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience in order to create trust — and, ultimately, to drive profitable customer action.
What are the effects of content marketing on your business?
marketing spend is expected to grow by 14% in 2021
Our print media has targeted markets: a specific demographic or consumer group that are loyal to the newspaper or magazine they’re reading. This also provides more reader engagement, because we aim to bring content people want to sit down and read. On top of that, print magazines have been found 20% more credible than digital counterparts.read more
For native advertising we have a specialised team. Using their expertise in content writing, as well as both SEO & SEA knowledge, helps us deliver your content pieces that stick. Long read articles of 1500 words, with the promise of readers instead of clicks. In short: we make pretty great stuff for pretty great companies.read more
We develop video content in which we help you strengthen your authority. From a corporate film to a targeted video marketing campaign consisting of several videos, we position you where it really matters: at the heart of your target audience. In the places where they are most present. As a digital ambassador.read more
At Smart Media Agency we believe that stories are ingrained in everything that we, human beings, do. Relevant and valuable content provides us with the information we need to have a better understanding, but furthermore it informs, engages and entertains our target audience. So we deliver bespoke content solutions, wrapped in recognisable and memorable stories through print, video, native advertising, social media and podcast.read more
Social media has become an expert job. How do you reach your target group and how do you engage your fans with your brand? Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as having no plan at all.read more
We are not your average advertising agency. We combine our flexibility, knowledge and content marketing first approach to make sure your targets and objectives are reached. That is the essence of how we work and who we are.read more
The many years of working with great employers in our themed newspapers inspired us to create a label and platform specifically for employer branding. So let us introduce you to our newest product member and label in the family called Smart Employer.read more
Instead of just putting out content that will inspire people, we want to use our platform and network to actually start helping people and to make a positive impact within our community.read more