Smart content solutions
by applying editorial methods and true stories that captivate the audience
What is content marketing?
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience, build trust, and ultimately drive profitable customer action.
What impact does content marketing have on your business?
– Guiding customers toward the buying process
– Strengthening customer loyalty
– Increasing brand awareness
– Boosting sales
– Generating leads
– Positioning your brand as an expert
– Sharing knowledge
– Attracting talent
A memorable print ad creates an unforgettable experience that converts your audience into customers. In the digital age, capturing your audience’s attention is crucial. Print is a strategic medium that puts stories in ink. It reaches, touches, transforms, and, last but not least, leaves a lasting impression.
Our focus is on content marketing and print media, where we share valuable and relevant stories.
Advantages of Print Media
– Trust (56% of all consumers trust print more than any other advertising method)
– Relaxing, high-quality reading experience
– Tangible and multi-dimensional experience
– Faster information absorption
– Immutable, final product
– Emotional impact
Newspaper
Our distribution partners’ readership is interested in B2B and B2C specials. The high circulation figures ensure that we reach both our core target groups and their influencers. Ideal for business, lifestyle, and social issues.
Magazine
Our B2B editions represent thought leadership in its purest form. They’re the comfort zone of today’s and tomorrow’s decision-makers. Whether it’s business, innovation, technology, or healthcare – we offer content that sticks. Industry trends, exclusive interviews, a trade magazine with the reach of national media.
Where could you better position your brand?
Crossmedia – Online
The editorial content is published on our website (fokus.swiss / focus.swiss / smartemployer.ch) with SEO optimization. This allows us to reach a broad target audience and incorporate various media such as videos, images, and graphics.
Our website receives over 662,000 visits annually.
*Figures from 2025
Crossmedia – Social Media
The landing pages of our websites are also promoted on social media to attract even more attention and give the topic prominent online visibility. Social media also allows us to push our message to very specific customer segments within our target audience. Simple, but effective.
