In recent years, the number of internet viewers has been established, and so it will continue. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. Therefore, we’ve compiled a list of the most interesting video trends for 2020.
1. TikTok TikTok TikTok
Have you ever heard of TikTok? TikTok is a short-term video platform that allow users, mostly teens, to create and share 15-second videos with their friends. More and more brands are experimenting with this popular app. Instagram has launched a variant of TikTok in his Instagram stories as a new feature ‘Reels’. At the moment, it’s only available to users in Brazil.
How can you earn money by using TikTok? Now you can only advertise through hashtags, but next year there will be more advertising opportunities. Are you targeting young consumers? Do you want to impress generation Z? This kid’s obsession is definitely something you have to bear in mind as a potential video marketing channel in 2020.
2. Videocast what?
2019 was the year of podcast, 2020 will be the year of the video podcast. The idea is simple: video-recordings of a podcast. This becomes popular for exactly the same reason why visual radio (a camera in the studio) works. People are curious about what’s happening in a studio. Behind-the-scenes always attracts more attention. Viewers feel more connected with the brand.
3. Google in videos
Did you ever search in a video? Imagine watching an intriguing video about drones, but you have a particular question: where to buy drones? Simply type in your search term, and you’ll be referred to precisely that minute in the video you’re searching for. This search technology is already limited accessible on YouTube (via plug-ins), and we’re going to see more of it as voice recognition technology is being developed more and more.
4. Live in: three, two, one…
Because of the visibility, it works better than a regular video on the feed. 70% of the content posted is hardly seen on Instagram while live video, on the other hand, is placed first in the stories. Followers also receive a notification of this. There is no different with Facebook. You reach a wider audience by going live.
Finally, live video works well because it shares specific knowledge that is unique and only temporarily available. This creates ‘FOMO’, or the fear of missing out. The urge to watch and to be there ensures that people get hooked.
72% OF CUSTOMERS WOULD RATHER LEARN ABOUT A PRODUCT OR SERVICE BY WAY OF VIDEO.
5. Teaching, Learning & Education
Did you know that 72% of customers would rather learn about a product or service by way of video? Combine virtual reality with 360°-video and it results into a perfect match made in heaven. It’s an ideal way to make complex matter accessible and fun. You can even reach people outside the classroom. This will give you the opportunity to speak to a broader audience. Through these online lectures people receive information in the right place at the right time. For example, when you and your partner are building a house and you don’t know how to drill or where to paste a certain kind of wallpaper.